MSGM is a brand that was launched in 2009 by Massimo Giorgetti. The designer grew up in San Mauro Pascoli, near Rimini, between the embroidery workshop of his parents and the textile laboratory of his uncle.

MSGM is primarily a young brand. It is a unique label with a strong component of energy, optimism, positivity and pleasure. It is an airy mode, but not superficial.

“Fashion should be like that: light but considered; fresh but cultivated’’